You have to give it to the MSM ... wise, well-informed and totally on the ball. Actually, when it is good, it is very, very good. I got a clear, well-structured brief and the piece was fact-checked and much improved by the editing. I always feel a little bit of a fraud with my name up in lights, as these pieces are very much a team effort. That said, it was hard writing - it is amazing how much it takes out of you - but I'm quietly pleased with the result.