Monday, October 19, 2009

The way the cookie crumbles

There were many pieces waiting to be written yesterday, and for the overnight piece which we call the "Horlicks" – for obvious reasons. But there is only so much time in the day, and I ended up writing three, long, difficult pieces on Defence of the Realm, the latest one here.

Generally, I find the readership levels for each piece are in inverse proportion to the care taken and the depth of research and writing. That is not a complaint - I choose to do long, difficult pieces - merely an observation, and a wry reflection on life in general. The harder you work, the less the "reward". There must be a lesson there.

It is also an indicator for those who see the primary objective of a blog as chasing hits: keep the posts short, light and fluffy. Better still, do very little research and keep your comment and analysis at the "man in pub" level.

I'll try, but probably fail, to pick up some of the loose ends later today, although some time will have to be spent driving to Manchester airport to pick up a friend (we do still have a few). That means blogging may be relatively light, after the morning post. Meanwhile, have a read of this. "Negotiators have 50 days to save the world from global warming," Brown is going to tell us.

How can you trust anyone who comes up with such utter tosh?