A hugely expensive ad campaign in the newspapers today attacks Gordon Brown's green credentials. But it also expresses, through a fictional character, the view that David Cameron will "stay refreshingly free from real policies".
Not revealed on the ads, you discover (eventually) from the website that this is a Greenpeace campaign. But what point are they trying to make?
And 'tis the self-same organisation that has been so keen on the REACH directive. But you won't find it being interested in this.