With our dismal crew of politicians no longer able to deal with real politics, we asserted recently, the election campaign becomes a beauty contest.
How true that turns out to be, with The Sunday Telegraph news pages devoted to a fashion commentary on the garb of our would-be leader.
This is the sort of sterile, vapid content that you used to see in middle-order women's magazines, as they trilled about the latest outfits of persons in the news, but such trivia is now elevated to the main pages of a national newspaper.
It says almost all you need to know about contemporary politics that, on the one hand, Cameron felt he needed to make a "fashion statement" and, on the other, that a once-serious newspaper felt the need to report on it, other than to point out that the wearer has completely lost the plot.
A Conservative leader addressing a public meeting wears conservative clothes – full stop. A slightly over-weight, middle-aged article who feels the need to make a ludicrous "fashion statement" is neither a Conservative, a man, nor a leader.