"It's all about net gain now," said one Conservative strategist. "There is no point in focussing on immigration, Europe and other traditional right-wing areas as it will no longer attract voters as they are already on side. But it might put some voters off.
Already on side? I think not.
Meanwhile, if that is one indication of the Tory strategy, we get another from William Hague, who is calling for Britons to use the euro-elections to cast a "protest vote".
One can only suggest that little Willie ought to be a little more careful about what he calls for. Faced with this, there is an increasing number of people only too happy to oblige. But many people will have a little difficulty with the idea that voting for the Tories is a protest vote.