Splattergate, splattergate, ten-ten Fran,
Blow up a kid as fast as you can,
Roll it, pat it, explode it for free,
Save all the Carbon for baby and me.
(traditional nursery rhyme)
The greenie poster was promoted by ACT Reponsible's exhibition at Cannes in 2009. According to creative director Fred Claviere, it was a hard choice to use an image this provocative. But in his own words: "We have to make people react ... it was simply too urgent to not use it."