There is a certain sense in suggesting that, if you are going to reduce your "carbon footprint", then you should have a "defined pathway". That way, at least your know where to put your feet.
Putting their feet in it, it seems, are three quarters of university students (74 percent) who, according to a survey commissioned by the Carbon Trust, would like their university to have the Carbon Trust Standard to prove it has taken action on climate change.
One is mildly surprised that university students have even head of the Carbon Trust, and even more so that they have heard of the Carbon Trust Standard, but we can undoubtedly trust the Carbon Trust to have delivered an accurate and entirely impartial survey.
Thus we must also accept its word that nearly half of all students (47 percent) would like their universities to do more to help them reduce their own personal carbon footprint, helping them with their "defined pathway" towards achieving the UK target of an 80 percent reduction in emissions by 2050.
The most puzzling thing about the survey, however, is the only "defined pathway" most students used to be interested in was the one that led from their bedsits to the nearest pub. Perhaps, in truth, most of the 1,033 full time undergraduates who answered the questionnaire were confusing carbon with Tetleys. If that is the case, there is hope for us yet.